Forever England Ltd was founded in 1997 when James and Katie opened their first shop in the sea-side town of Sidmouth in Devon. Their attempt to provide a range of individual home accessories, giftware and bedding locally proved successful with the local community from the off. Utilising their previous experience in retail and the antiques trade, it was not long before shops in Sherborne and Lymington also opened. In 2009, a new shop opened in Salisbury.

Katie started to design and develop her own products for the company based on customer feedback and her work with antiques. Since 2005, the company has been in a position to offer a diverse choice of quilted bedspreads, exclusively available to Forever England’s loyal and fast-growing customer base.