Welcome to your rewards from Goulds.

With the Goulds App you can access exclusive offers and earn points to spend in Dorset’s foremost department store, including our Fashion and Home stores in Dorchester and our Goulds Garden Centre in Weymouth.

Be the first to hear about new arrivals, sales, special promotions and more.



Just scan your barcode every time you make a purchase and earn points!

Your points are converted to cash rewards, for you to spend in any of our stores.


Be the first to hear about new arrivals, the latest promotions, sales, and gift with purchase offers. Receive notifications straight to your phone  to keep you up-to-date with the latest offers and discounts!


View your Reward balance at the touch of a button. Access curated rewards, V.I.P reward discounts and special surprises exclusively for you, from the moment you sign up.

What’s more, you can choose to enter your birth date to receive your special birthday perk!

Receipts-iphone-mockupSTORE YOUR RECEIPTS

Your reward app will keep a record of your purchases, so there is no need to clutter your wallet or purse with paper receipts.



Search for Goulds in the Google Play and Apple App store to download the Goulds App onto your phone.  Click on the icons below to take you directly there.


Follow the on screen App instructions. First choose a user name to access the Goulds news feed and website link.

Then, to access all of the Goulds App benefits and start earning points click the icon, select activate, follow the instructions to register and start saving!

If you wish to link your existing Reward card, have your card handy to scan or input your membership number.  This only activates with the email linked to the Reward card, please see FAQ’s for more information or contact us for assistance.


You are now ready to start earning points, receive exclusive discounts, offers and be the first to know about new product launches and sales.

Click at the top of your screen to access your reward barcode to scan in-store each time you shop and earn points!

Don’t forget to ask in-store if you have any questions or drop us a line at [email protected]


Please note: you can only link to your account if your correct email address is already registered to your Reward Card account. For any changes to your account, please ask a member of staff in store or email: [email protected]


Yes, you can keep your card, and yes, it will still work, but in order for you to enjoy all the benefits of being a reward card holder, we will still need an email address so that we can keep you informed of our offers and events. We will no longer be contacting you by post.

Yes. Ideally this is best done at the time of registration, but can be completed afterwards.

If the email is incorrect or the email associated with your Reward Card is no longer used or has not been authorised, you will not receive an activation email.  Please ask for assistance in-store or email [email protected]

We require an email address to administer the Goulds Reward scheme, send you a confirmation email to enable you to activate your account, provide you with benefits, personalise your special offers and to keep you updated with our latest news!

By joining the Goulds Reward Scheme, we will collect and use personal information about you in accordance with data protection legislation, T&C’s and our Privacy Policy.

Please follow the links to our:

Privacy  Policy


Yes, your points are displayed under the balance section of your app.

Yes, the app can be shared on several devices, but they will all need to be linked to the same email address.

Yes. We can now offer paperless receipts. Your app will record and store every transaction you make (as long as you’ve scanned your app). This is particularly useful if you wish to return anything.

Scan your reward barcode at the time of purchase to earn 2 points for every £1 you spend.  Each point has a reward value equivalent to 1p cash.

Your points are valid for 24 months from purchase date.

You can earn and redeem points in any store owned by Goulds (Dorchester) Ltd.  This includes the Home and Fashion Stores in Dorchester, Goulds Garden Centre in Weymouth and Fields of Sidmouth.

When you arrive at the till and scan your phone, the till will access your account and you will be given the option of redeeming your points or saving them for another day.

Yes. We will send vouchers to our customers throughout the year, via the app. They will sit under the balance section of your app and will stay there until the voucher expires.

If you don’t wish to participate you may withdraw consent at any time.

We will be sad to see you leave.  Please note, if you do decide to opt out, you will no longer have exclusive Reward Benefits, and you’ll lose all of your available points. Consider redeeming your Points before you go.

Email [email protected] to close your Rewards account.

Please ask in-store or email [email protected].  We are here to help.